Born from Tradition, Crafted with Love
AMORA was founded by Mitu Nagar, inspired by the traditional recipes and values instilled in her by her mother. Growing up in a close-knit rural village, Mitu developed a deep connection to her roots and the importance of wholesome, nutritious food.After spending time in the UK and moving to Bangalore, Mitu left her high-paying corporate job out of passion and started working as a Montessori teacher. Having handled over 500 students, she noticed the challenge of finding nutritious and affordable snacks for her students. School policies prohibited junk food, yet there were few alternative clean, healthy snacks available. This was her struggle, seeing kids crave tasty snacks and having limited healthy options.
This observation fueled her mission to create AMORA. She blended her mother’s traditional recipes with modern nutrition, creating snacks that are both delicious and healthy.
AMORA isn’t just a snack brand; it’s a mission to promote healthy eating and empower communities. By producing in her home village, Mitu provides jobs for local women, ensuring each snack is made with love and care. With her mother’s expertise and her global experience, Mitu aims to make AMORA India’s top healthy snack brand.
Experience love and tradition in every bite with AMORA.
At AMORA, we establish production facilities in rural areas to create meaningful
employment opportunities for local women, helping to uplift and empower these
communities economically and socially.
Mitu Nagar was inspired to create AMORA by the traditional recipes and values instilled in her by her mother. Her observations as a Montessori teacher, where she saw the challenge of finding nutritious and affordable snacks for her students, also fueled her mission.
AMORA blends tradition with modern nutrition by combining Mitu’s mother’s traditional recipes with contemporary nutritional knowledge. This results in snacks that are both delicious and healthy, providing a wholesome alternative to junk food.
AMORA provides community benefits by producing snacks in Mitu’s home village, creating jobs for local women. This ensures each snack is made with love and care, while also empowering the community and promoting economic development.
Mitu was motivated to leave her high-paying corporate job and pursue AMORA out of a passion for nutritious and wholesome food. Her experience as a Montessori teacher, where she observed the lack of healthy snack options for children, reinforced her decision to create a brand that addresses this need.
The mission behind AMORA is to promote healthy eating and empower communities. Mitu aims to provide nutritious and delicious snacks made with love and care, leveraging her mother’s traditional recipes and her global experience to make AMORA India’s top healthy snack brand.
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